The Creator Collective is Air Canada Vacations’ official ambassador program, bringing together creators who capture not just where they travel but who they become along the way. Creators earn travel rewards for creating and sharing travel content that may be posted on Air Canada Vacations’ social media channels.
Applications are open to Canadian-based creators who have reached the age of majority in their province or territory of residence, have upcoming travel plans and have less than 50,000 followers across all their social media channels combined.
If selected, you’ll be expected to create and share at least 3 pieces of unique travel content every month for a full year. We may request specific content based on business objectives.
You’ll unlock your travel rewards once you’ve submitted your travel content for us to share on our social channels. We’ll send your monthly reward of an Air Canada eGift Card to the email address provided in your application.
Depending on the content and campaign, we may share your photos, videos, Stories or Reels on Air Canada Vacations' social media channels—Facebook, Instagram and TikTok—subject to the platform’s content usage terms and permissions.
Content may be edited to align with brand guidelines and applicable language requirements, including French-language regulations. We may also invite you to publish content on your own Instagram account and add Air Canada Vacations as a collaborator so that the post appears on both of our profiles.
Applications are reviewed based on content quality, storytelling ability, audience engagement, the ability to bring a unique perspective to travel storytelling, and alignment with the Air Canada Vacations brand. What that means is we’re looking for creators who capture more than the destination; they capture the stories that show who they become when they travel.
If you're selected, we’ll reach out by December 6, 2026, via email and invite you to join the Creator Collective. Due to the volume of applications, only selected candidates will be notified.
If selected, the creator with the highest cumulative impressions by the end-of-year term will earn 100,000 Aeroplan® points. See full terms and conditions.
